Deals aren’t the problem

Sir, While there is no doubt that reducing, or even banning, multibuys on junk food and sugary products would have some impact on childhood obesity, there must surely be some caution on a blanket ban.

In theory, everyone would support measures to increase multibuys, especially bogofs on fresh fruit & veg, and healthier option snacks and meals, but this is not always possible. These products tend to have shorter shelf lives and therefore bogofs may increase food waste.

Parents need to take some responsibility for ensuring their children have a balanced diet. X for y and bogof deals are not the reason behind childhood obesity – education and a focus on promoting healthier options would be a much better focus for campaigners.

Kay Staniland, director, Assosia

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