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Insight Tracking

Online Promotion &
Price Tracking Platform

Are you getting the full pricing picture from your current data provider?

  • We take ownership of our own matching, with our fully productionised AI platform and dedicated in-house matching team with specialist knowledge of your products.
  • Assosia’s proprietary data systems provide reporting on the full promotional stack, reacting immediately to new mechanics!
  • Our in-house data systems gives full control over data quality and can adapt quickly to changes in new promotional mechanics.

I NEED HELP WITH:

AI Analyst
Price & Promotion Tracking
Insight
Retail Audit
Retail Benchmarking
Quality Assurance
Product Sampling

They Trust Us

Trusted supplier of data & metrics for The Grocer’s Weekly G33 Basket & KVI Tracker

AI Retail Data Analyst

Assosia Genie, powered by Databricks

 

Accurate retail data.
Actionable retail insight.
Accelerated commercial action.

 

From pricing, promotions and product intelligence to AI-powered analysis, Assosia gives commercial teams the clarity to understand the market and make better decisions. 6 billion+ lines, 40+ data points, 11+ years, add Databricks and nothing else in the market comes close!

 

Retail Data Platform AI Retail Analyst

Built on retail data at serious scale

Assosia captures the depth of information commercial teams need
to understand what is really happening across the market.

6bn+

Retail data lines

11+ years

Validated history

40+

Data points per product

365 days

Online data capture

100+

In-house store capture

From complex promotional mechanics and stacked offers to pricing, ingredients, QUIDs, pack changes, NPDs, relists, delists and full product imagery, Assosia captures the detail behind better commercial decisions.

All in-store capture is completed by Assosia’s own teams, while online data is captured daily across all available data points.

Trusted by leading organisations, including government departments, to help validate market information and inform policy.

Cutting-edge Data Capture,

Bespoke Insights

Assosia don’t outsource any element of our data capture processing, platform or overall deliverables.

We react faster to the changing promotional landscape, ensuring clients receive information on new activity when it’s launched. Not to forget nine years of promotional history included.

We are an international insight tracking, retail research and quality assurance specialist. Trusted by the world’s leading FMCG and CPG companies, our consumer insights provide retail brands, manufactures and suppliers with everything they need to know to accurately capture and monitor their performance and maximise ROI’s across commerce sectors.

Pricing Tool

Our proprietary technology provides online and in-store data, offering you all the retail insights to…

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Promotion Tracking Tool

Accurately evaluate and monitor the impact of promotional activities and take advantage of promotional opportunities with Assosia’s promotion tracker.

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Insight

Assosia’s platforms provide you and your company with retail insight programmes you need to plan…

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Inflation Tracking

Retail audits for a better customer experience and streamline retail operations. Our retail auditing solutions…

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Retail Benchmarking

Quality retail benchmarking to help businesses with brand positioning and gap analysis. Our benchmark retail…

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Product Sampling & Monitoring

We are global specialists in product sampling and competitor monitoring. We go to stores and…

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What Our Clients Say

"We have contacted Kay and her team on numerous occasions over the last seven years and the service provided has been second to none. They provide a user friendly service and nothing is too complicated for them to deal with."

Heinz Logo

Consumer Contract Manager UK & ROI

HJ Heinz

"Very Satisfied with communication & Exceeded Expectations on overall service"

Head of Category

Leading Chilled Foods Manufacturer

"I was really impressed with Assosia’s involvement in a borough wide survey they undertook for us – they provided a useful timetable, gave sound advice and delivered on time. Would be confident to use them again!"

Thurrock Gov Logo

Travel Thurrock Manager

Thurrock Council

Over the last 2 months while Gemma & Emma have been supporting on our Meals price & promo tracking, I have been blown away by how user-friendly the email updates have been, and in turn how much time I have saved in my day-to-day job by using them, as well as being able to deliver more insight and breadth of detail to our customer teams.

I do use the platform for ad-hoc requests too, and find it hugely intuitive.

Very grateful for your team’s support, and thrilled to see further enhancements to the service.

Senior Category Manager

Leading Prepared Meals Supplier

  • 7,000+ Global Field Team
  • 100+ Countries
  • Total Market Measurement
  • 200+ Field Managers
  • Local Marketplace Expertise
  • Targeted Data Insights

Assosia

IN NUMBERS

2900000

Lines of data collected online today

175000

Lines of data collected in-store this week

61

Active country projects

Latest news

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