Global Trade Sampling
Who would use this service?
- Manufacturers of branded and own label products
- Departments include: QA; R&D; NPD, Marketing
Trade Sampling Programmes are independent buy-backs of products from trade outlets, available for normal consumers to purchase, for the purposes of testing and analysis.
Securing independent samples from the marketplace demonstrates what is really happening on the ground from a consumers' point of view. You may be confident that when your products leave your care that the quality is 100% - but is that what the consumer eventually buys?
Once purchased, the samples will be labelled, packed and shipped either to your own laboratories or to an independent laboratory for testing.
Using Assosia to conduct trade sampling programmes for you not only ensures an independent stance, but also releases valuable in-house resources to concentrate on their primary roles. Getting feedback about what is happening in the field is invaluable. Assosia will only report the facts about what is happening on the ground and with associates in every major location across the world, samples can be purchased from almost any channel and any town.
Why use this service?
- To provide adequate confidence that your products when in the marketplace continue to conform to your established quality standards
- To maintain brand integrity
- To analyse and compare products purchased from different locations and produced in different production plants versus the gold standard
- To assess the degeneration/deterioration of both product and packaging of older products in the marketplace
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.