Competitor Monitoring and Sampling
Who would use this service?
- Manufacturers
- R&D
- Marketing
- NPD
- Retailers
When consumers are looking to cut back spending, it is vital that continued investment in new product development and benchmarking continues.
Acquiring information on your competitors is a relatively easy task to perform yourself using information sources that are publicly available such as the internet, through the trade press or even through the industry grapevine, but monitoring exactly what is happening with your own and your competitors' products in-store is a specialist and time consuming task that Assosia can help you with. Regular in-store competitor monitoring can highlight trends in product launches & marketplace gaps; an essential component in having the playing field as level as possible.
All of Assosia’s services can be utilised to include competitor products and information.
Verification of claims
As a third party agency, Assosia are best placed to help you verify claims about your products and those of your competitors.
Assosia will independently visit a pre-set or random range of outlets and purchase (as a normal consumer) the agreed sku’s for both your and your competitors’ products. The products can then be sent to an independent laboratory or your own facilities for testing.
Why use this service?
- To stay one step ahead of your competitors
- To know what is happening with your competitor’s products
- To track the progress of a competitor’s product over time
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.