On Shelf Availability Studies
Who would use this service?
- Manufacturers
- Retailers - category buyers/controllers
- Advertising Agencies
You know which retailers and outlets your products are distributed to, but are they available to the consumer when they go to make a purchase? Often the lack of availability is not a matter of products simply being out of stock, but are related to issues with general replenishment, stock system errors and missing shelf edge labels/compliance to planogram.
Depending on the nature of the visit, Assosia are able to work with store personnel to discuss and capture root causes and where found, fix any issues, including replacement shelf edge labels, correct stock book errors and assist with replenishment of goods.
We can further capture information on how competitors’ products are performing, where they are located in relation to your own product and their availability. Our associates can speak to store staff and managers to determine root causes of poor availability.
These studies can be carried out overtly or covertly depending upon your project objective and with 90% of our associates having access to a digital camera they can provide full colour visuals if necessary.
Why use this service?
- To compare SKU performance
- To analyse availability against competitor's
- For root cause analysis and subsequent remedial action
- Loss of revenue analysis
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.