Retail Research | Retail Market Research
Who would use this service?
- Market Research Agencies
- Advertising Agencies
- Retail and Manufacturer Insight Teams
- NPD - Research
Retail market research measures industry and market trends, helping to provide insight and information for the development of new products and services.
In its simplest form, this service can be used as an effective method of capturing and cross-analysing complete ranges within each relevant retailer, highlighting gaps for development opportunities.
A crucial area of any Retail Research campaign is the element of understanding your customers. We can help provide you with a bespoke research plan, with an eventual goal of dissecting your current market uncovering how your customers think in order to help you proactively market and sell your products. Whether you're selling to major multiples, convenience stores, electrical goods outlets, Assosia can provide you with the details of the ranges and lines stocked in each of the categories relevant to you.
How does the Retail Market Research Process work?
Working in partnership, Assosia can provide factual data that will help maximise the effectiveness of your retail industry marketing campaigns, driving sales and increasing ROI.
Our bespoke techniques can help you explore new branding and marketing ideas.
Are interactive marketing campaigns the right way for your business in a new social media era?
How can we leverage our local reputation to launch a product nationally?
We consider our ideas and insights to be one of the most effective elements of your product marketing, and our unique ideas and reports will highlight areas of thinking you may not have otherwise uncovered.
We will tailor research to your business needs and objectives, utilising an enviable panel of field associates. We can operate on a Global basis, and our current field team consists of 80 field manages, 5,000+ UK based field associates and over 3,000+ throughout the Rest of the World.
We pride ourselves in the ability to manage any retail research task large or small.
We will work with, and communicate with you and your representatives at every stage, providing regular updates on the stages we have completed, and the status of the project. It makes sense for all parties to be co-operating in such research, and this open communication breeds that co-operation.
After our exhaustive retail research has taken place, we will formulate the complete results, and present our findings, together with forward thinking recommendations and advice based on the hard facts obtained during the research process. This unique approach to presenting the information will enable you to quickly and easily take business decisions, with the comfort factor of reasonable explanations.
To ensure full compliance and synergy with your requirements, Assosia can offer an “At Cost” pilot programme in order to refine the programme before rolling out in full. From initial brief, we can usually set up a trial within 5-10 days with results available within 1-2 days.
To discuss how Assosia Retail Market Research can help your business, please contact Kay Staniland on +44 (0)1708 444840 or email services@assosia.com and you could be reviewing your bespoke retail research findings in less than a week.