Retail Analysis
Who would use this service?
- Brand and Category Managers
- Market Research Agencies
- Advertising Agencies
- Retail and Manufacturer Insight Teams
- NPD - Research
The ever changing retail landscape, and the battle for new customers, has seen Assosia working even closer with key retail and manufacturer clients to provide insight and analysis across all retail channels, from the major multiples, discounters, cash & carry to the independents.
Our Retail Analysts are able to utilise Epos data to cross-analyse space vs sales data to provide insight into what is working within each retail sector, track and monitor promotional trends providing promotional calendars for your brands and key competitors, as well as tracking changes in product weights and prices keeping you one step ahead of your competition.
Our highly experienced field teams are capturing data across thousands of stores on a weekly basis, including the ranges stocked, on-shelf availability, space allocated to each category, promotional activity and new product launches/innovation.
Assosia provide both ad-hoc and ongoing intitiatives for providing Retail Analysis insight and data, allowing our clients to commission one off projects to assist with range reviews and new product development, as well as more detailed ongoing price and promotional tracking activity on a daily, weekly or monthly basis.
Reporting and Delivery Methods
Assosia’s in-house IT Development Team are continuously working to provide the best technological solutions to our report delivery systems. Assosia have dedicated proprietary web-based operating systems which are fully integrated and allows us to schedule, manage and report all projects as they happen.
As with all our client projects, reports are specifically tailored to meet your exact requirements- where others will push a ‘one size fits all’ approach, we will offer advice and recommendations based on our experience, but will always produce the final reports and analysis to match exactly your own requirements.
As well as our own research projects, Assosia work in partnership with Retail Insight who provide data analytics helping to drive onshelf availability and increasing overall efficiency of instore activity.
Working together, Assosia and Retail Insight can provide the full solution to increased sales and shopper satisfaction.
To benefit from our Retail Analysis service, and to discuss how it can benefit you, please contact Kay Staniland on +44 (0)1708 444840 or email services@assosia.com and you could be reviewing the first audit results in less than a week.