Consumer Research
Who would use this service?
- Brand and Category Managers
- Market Research Agencies
- Advertising Agencies
- Retail and Manufacturer Insight Teams
- NPD - Research
Consumer Insight is an integral element of any business’s strategy and provides a valuable conversation between both the brand and consumer. Consumer insight can aid a successful product launch and help establish market positioning as well as establishing whether a company’s processes are customer focused and highlighting needs and expectations of consumers.
Consumer Insight can be gained through undertaking consumer research.
What is Consumer Research?
Consumer research is the analysis of driving forces influencing the behaviour and buying patterns of consumers. The aim of consumer research is to obtain objective information through various methodologies with the intention of helping businesses form insights that will look to increase both sales and profitability.
Our clients rely on the results of our consumer research to make both daily and long term strategy decisions, which is why Assosia use only the most comprehensive and effective methodologies to obtain research.
Methodologies
There are a number of methodologies used in consumer research, and they can be either qualitative or quantitative research. Methods Assosia use include individual data collection and the analysis of performance data already available (e.g. complaints and enquiries), segmentation research, concept testing and ad tracking.
All our methodologies attempt to provide the most conclusive research in a timely manner and we are confident that our knowledge and experience will help provide you with a wealth of strong consumer insights.
What can Consumer Research achieve?
Ultimately consumer research provides companies with consumer insights; and it is these insights that provide brands with definitive focal areas to develop their strategies. Consumer research can highlight any potential opportunities and challenges, alongside assisting the development of new products and ranges and indicating the best way to engage with the consumer when marketing strategies are devised.
If you would like to discuss which method of consumer research would best suit your current strategies, please contact Kay Staniland on +44 (0)1708 444840, or by completing our simple contact form.