SEL – Shelf Edge Label

These are the small pricing labels on the edge of the shelf below the product.

 

registered products in Morrisons

Promotional SEL

Small pricing labels on the edge of the shelf below the product showing the promotional offer.

supermarkets shelves filled with cans of custard

SKU – Stock Keeping Unit

SKU is another term for product, it is a way of differentiating between slightly different products, i.e. Coca-Cola 2L bottle and Coca-Cola 500ml bottle are different skus although they are the same recipe.

 

Coca cola bottles and cans

POS – Point of Sale

These are any promotional material used in store which notifies consumers that a product is on promotion and what the promotion is.

 

 

Sainsbury's instore price promotion

Facings

These are SKUs on shelf turned out towards the customer.

 

Robinsons fruit cordial bottles

Gondola End

These are located at the end of an aisle, they are often used for promotional activity or new product launches.

 

 

 

M&S reduced sti-fry products in refrigerator

Ladder Rack

This is a display normally located next to a gondola end, they are often used for promotional activity or new product launches.

 

instore promotional stand of cleaning products

Bay

A set of shelves within an aisle.

 

instore shelves filled with chocolate confectionary

Power Aisle

The central aisle in the supermarket between 2 sets of aisles and surrounded by gondola ends.

 

shoppers in Tesco supermarket

Seasonal Aisle

This is the aisle where all seasonal products are situated, i.e. Christmas, Easter and Summer.

 

 

Easter prmotional material in Asda store

Till Aisle

This is the aisle where all the tills are located.

Asda checkout

Off-Fixture

Products which are not situated in the regular aisle, i.e. Gondola End, FSDU’s and other in-store displays.

 

 

Calsberg instore promotional stands

FSDU – Free Standing Display Unit

Unit branded just for one product.

 

Walkers promotional stand

Bin Cage

These are found within any aisle and are used to place products inside, which are usually on promotion.

 

instore promotional basket of items

Keywords

  • RSP - Retail Selling Price
  • SRP - Suggested Retail Price
  • RRP - Recommended Retail Price
  • ISP - In-Store Price
  • SRP - Shelf Ready Packaging
  • MOD - another term used for Bay