Space vs. Sales Studies
Who would use this service?
- Trade Marketing Managers
- Marketing Departments
- Promotional Teams
- Research & Development
- NPD
Looking to gain more space for your products within key retailers? Trying to prove your products offer a greater return on sales?
By commissioning Assosia to complete a sales vs space study on your behalf, manufacturers will be able to fully analyse the category or sub-category their brands belong to and assist with a solid business case for increasing their brand space within those stores.
For retailers it will highlight ranges that may need to be reviewed to ensure that the space allocated to each brand and range is providing the best return for both sales value and volume.
Working in collaboration with both the retailers and manufacturer, Assosia record space measurements for the fixtures and all products within a category in-store down to sku level, matching this data with the appropriate sales figures ensuring all categories, sub-categories, and where available, sku details are cross-matched exactly.
Why use this service?
- Retailers – within their own outlets, this service will highlight categories in need of review based on maximising sales return on space.
- Manufacturers – will help prove your products are more profitable and increasing space for your brands will increase revenue for both you and the retailer
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.