Range Benchmarking
Who would use this service?
- Both Retailers and Manufacturers
- Marketing Departments
- Promotional Teams
- Research & Development
- NPD
With increasing competition from rivals, whether a retailer or a manufacturer, Assosia can conduct full range benchmarking projects across key categories and retailers.
Information captured includes full product descriptions, variances in colour and sizes, price and promotional activity.
Simply provide us with the sectors you are interested in and the retailers you want to include and Assosia can conduct the audits and provide full reports back in as little as 1 to 2 weeks from initial brief.
Various reporting options are available depending on our clients internal capabilities and requirements from raw data results in Excel, to PowerPoint presentations highlighting the disparities and opportunities for our clients to increase their range.
Why use this service?
- To highlight your positioning within the range vs your competitors
- To highlight areas of opportunity for new product launches and range review
- Assist the retail buyer with range reviews and additional opportunities for growth
- Maximise your sales opportunities by providing the right products at the right price
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.