Price Benchmarking
Who would use this service?
- Both Retailers and Manufacturers
- Marketing Departments
- Promotional Teams
- Research & Development
- NPD
Understanding your price structure versus your competitors has become even more crucial in making sure the consumer chooses your products in the current climate. Whilst brand loyalty still counts in some categories, increasingly price is starting to have a greater impact.
Assosia conduct weekly price benchmarking studies for both manufacturers and retailers in order for them to be able to see their positioning within the marketplace on an ongoing basis.
Information from on-line sites can show what the current internet price and offers are, however, they do not always reflect exactly what is happening at store level and therefore what the consumer sees on shelf. By tracking the on-shelf pricing activity, our clients are able to structure their pricing policies to match those of their competitors and to identify gaps in the marketplace for products within a price range
Why use this service
- To highlight your positioning within the range vs your competitors
- To highlight areas of opportunity for new product launches and range reviews
- Assist retail buyers with range reviews, adding insight and opportunities for improvements to the category
- Ensure you maximise your sales potential.
For further advice and guidance on how our services can be applied to your business, please contact Kay Staniland on +44 (0)1708 444840, or by emailing services@assosia.com.