Assosia are frequently quoted in the press and our data used as a source of research information on Price and Promotional activity across the major retailers.
Recent Articles:
Promo Dynamic: Christmas deals at an all-time high, but January still a record http://www.assosia.com/insight/article-20120121.aspx
The Grocer, 21 January 2012
...January Sales? The run-up to Christmas saw the number of promotions offered reach record levels, with more than 10,000 deals in the four weeks to 23 December
The Guardian:
Alcohol minimum price: the data that shows if it will have an impact - 16 Feb 2011
http://www.guardian.co.uk/news/datablog/2011/feb/16/alcohol-minimum-price-list?INTCMP=SRCH
… Assosia, a data company that collects information on supermarket promotions, for drink price data.You can see the full data below, but our analysis shows that none of the 3,667 drink deals Assosia found would have been affected by the minimum…
Marketing Magazine:
Change4Life woos brands' promotions
http://www.assosia.com/insight/article-20110511.aspx
... Shopper marketing experts are quick to quash any such excitement. Kay Staniland, Managing Director of retail analyst Assosia, believes deals will prevail. ...
The Grocer- recent research and analysis conducted by Assosia includes:
Analysis: Branded promotions spike as retailers scrap over value
http://www.assosia.com/insight/article-20111112.aspx
The Grocer, 12 November 2011
...that has rocketed 16.8% to 8,218 over the past month [ Assosia 4w/e 6 November 2011]. The increase is even more marked when...
Focus On: Pasta and Pasta Sauces
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=223508
The Grocer, 12 November 2011
...Britain's love affair with Italian cuisine is intensifying. But so is promotional activity - and with inflationary pressures building, it's not so straightfoward, finds Nick Hughes...
Promo Dynamic: Big Price Drop doesn't spell a drop in promotions
http://www.assosia.com/insight/article-20111015.aspx
The Grocer, 15 October 2011
...just focus on base prices, said Kay Staniland, MD of retail analysts Assosia. "Despite headlines being all about everyday low prices, featured space promotions...
Focus On Cakes & Biscuits: Let them eat biscuits
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=221873
The Grocer, 15 October 2011
...Own label is having its cake and eating it, but in the biscuit barrel brands are on top - with the upshot that biscuit sales are outgrowing those of cake. Samantha Lyster reports...
Promo Dynamic: Cadbury promotional push doubles deals year-on-year
http://www.assosia.com/insight/article-20111008.aspx
The Grocer, 08 October 2011
...the four weeks to 2 October, according to data from retail analysts Assosia. In the same period, it increased the average saving by its...
Is promo pressure now brewing for cider too?
http://www.assosia.com/insight/article-20111001.aspx
The Grocer, 01 October 2011
...depth of promotions has already increased, according to data from retail analysts Assosia, with the average saving offered on ciders up from 16% between January...
Focus On Sports Nutrition & Energy: Filling up on cheaper fuel
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=221336
The Grocer, 24 September 2011
...In the fast-expanding arena of sports and energy drinks, the big brands are under attack as their budget counterparts begin to drive the category's growth. Guy Montague-Jones reports...
Focus On Spirits: Supermarkets keep promos to a minimum
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=221234
The Grocer, 17 September 2011
...to cut the space devoted to spirits promotions, says Kay Staniland of Assosia, suggesting they have been so cautious they may have driven shoppers out...
Focus On Sauces & Condiments: All shook up
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=221188
The Grocer, 17 September 2011
...It's been a punishing year for the big sauces and condiments brands, with five of the top 10 falling in value - despite overall category growth. Why are they struggling, asks Jon Severs...
Promo Dynamic: Waitrose ramps up its deal activity, acting on impulse
http://www.assosia.com/insight/article-20110917.aspx
The Grocer, 17 September 2011
...to increase its year-on-year activity, by 15.1%, according to Assosia. Its escalation in activity took it past the 1,000...
Promo Dynamic: Fewer savings to be had, but brands offer deeper cuts
http://www.assosia.com/insight/article-20110910.aspx
The Grocer, 10 September 2011
...bucks the general trend,"said Kay Staniland, MD of retail analysts Assosia. "This may be down to particular event taking place or...
Focus On Hot Beverages: Promos reach boiling point
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=220494
The Grocer, 10 September 2011
...Tetley (see p49)) have all cranked up their promotional activity, according to Assosia (and shelled out the most on advertising see p52). Each has been...
Focus On Rice & Noodles: Are we using our noodle?
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=220494
The Grocer, 20 August 2011
...The rice and noodles category is performing well overall - but the growing trend for cheap, convenient foods hasn't exactly made it plain sailing for plain noodles. Nik Hughes reports...
Promo Dynamic: Nine of top 10 brands drop saving offered by promos
http://www.assosia.com/insight/article-20110813.aspx
The Grocer, 13 August 2011
...the level of savings offered in the past four weeks, according to Assosia data to 7 August. Across the big four and Waitrose, the average...
Cereal sales slump as only Tony is spread
http://www.assosia.com/insight/article-20110815.aspx
The Grocer, 13 August 2011
...months of 2010 to 1,733 over the same period this year [ Assosia January- July]. "As a category we're at historic...
Promo Dynamic: Asda roars ahead of rivals in driving up promo levels
http://www.assosia.com/insight/article-20110806.aspx
The Grocer, 06 August 2011
...top five supermarkets all plumped for the latter option, reveals the latest Assosia data. Given that the World Cup was taking place last July, this...
Promo Dynamic: Asda roars ahead of rivals in driving up promo levels
http://www.assosia.com/insight/article-20110806.aspx
The Grocer, 06 August 2011
...top five supermarkets all plumped for the latter option, reveals the latest Assosia data. Given that the World Cup was taking place last July, this...
Focus On Canned Goods: in the firing line
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=219976
The Grocer, 30 July 2011
...An economic downturn is, on paper, the ideal environment for canned goods. Thrift-friendly and with a long shelf line, they should be thriving - but they're not. Why, asks Guy Sheppard...
Promo Dynamic: Brands capitalise on x-for-y as savings increase vs 2010
http://www.assosia.com/insight/article-20110709.aspx
The Grocer, 09 July 2011
...higher than during the same period in 2010, according to analysis from Assosia. The increase has been driven by branded activity, with the...
Focus On Butters & Spreads: Promos butter up consumers
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=219286
The Grocer, 02 July 2011
...Soaring commodity costs caused by drought have prompted a promotional frenzy in yellow fats as retailers try to counter the impact of sharp retail price rises. Simon Mowbray reports...
Promotional plans vary as consumers slow spending
http://www.assosia.com/insight/promotional-plans-vary-as-consumers-slow-spending.aspx
The Grocer, 25 June 2011
...weeks. According to the latest research for The Grocer by Assosia, all the retailers bar Sainsbury's increased the number of deals in the...
Supermarket price deals are deepest for three years
http://www.assosia.com/insight/article-20110620.aspx
The Grocer, 20 June 2011
...the first two weeks of June this year, according to promotions analysts Assosia. Hikes in the base price of products had prompted retailers...
No smooth outcome as Stella 4% sales fall
http://www.assosia.com/insight/article-20110516.aspx
The Grocer, 16 May 2011
... of a 122.9% volume hike. Data from promotions analysts Assosia shows the number of featured space deals on Stella 4% at the ...
Allied Force: an interview with Mark Fairweather
http://www.assosia.com/insight/article-20110430.aspx
The Grocer, 30 April 2011
Soaring costs and deep supermarket promotions - it's tough being a baker today. But, with a little help from a couple from Solihull, Allied Bakeries ...
Promo Dynamic: Sainsbury's in promo lead as focus shifts to own label
http://www.assosia.com/insight/article-20110528.aspx
The Grocer, 28 May 2011
...it has outstripped the others year-on-year in spending, "said Assosia MD Kay Staniland. Surprisingly, it was Waitrose that swam against ...
Focus On Oils: Shoppers reap the benefits of oil price deals
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=218398
The Grocer, 28th May 2011
... a significant amount of money for them, "says Kay Staniland of Assosia. "Equally, with limited competition, the brand owners don't see the need ...
Focus On Crisps, Nuts & Snacks: Walkers dominates promotions
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=218491
The Grocer, 21 May 2011
... Walkers' year-on-year percentage share also ahead, believes Kay Staniland of Assosia. Pringles has been busy too, "at one point it ...
Promo Dynamic: Big products, fewer deals as promos face Royal squeeze
http://www.assosia.com/insight/article-20110514.aspx
The Grocer, 14 May 2011
... cases of beer," said Kay Staniland, managing director of promotions analysts Assosia . The unexpected sunshine also brought some hurried changes in promotions...
Promo Dynamic: Sainsbury's quietly takes the lead in promo activity
http://www.assosia.com/insight/article-20110430a.aspx
The Grocer, 30 April 2011
... blows over Price Guarantees and Double the Differences, the latest data from Assosia shows that Sainsbury's has ramped up its promotional offering still further...
Promo Dynamic: Cracking Easter egg offers hit shelves earlier than ever
http://www.assosia.com/insight/article-20110409.aspx
The Grocer, 09 April 2011
...featured space promotions they ran in the four weeks to 4 April [Assosia] as retailers and suppliers ramped up efforts to pull forward the start...
Fruit and veg now 'too costly' for the hard up
http://www.assosia.com/insight/article-20110326.aspx
The Grocer, 26 March 2011
...boosted the affordability of fresh produce. Exclusive research for The Grocer by Assosia shows the big four and Waitrose were on average running nearly 40...
Focus On Juices & Smoothies: Keeping the juices flowing
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=216810
The Grocer, 19 March 2011
...The juices and smoothies market looks poised for recovery, but some sectors are struggling, and the spectre of commodity prices continues to haunt everyone. Elinor Zuke reports...
Promo Dynamic: Confectioners make most of extra-long Easter season
http://www.assosia.com/insight/article-20110312.aspx
The Grocer, 12 March 2011
... 15 places to fourth in Assosia's latest Promo Dynamic table. However, warned Assosia MD Kay Staniland, the late start could have played into the hands...
Focus On Pizza: Big push by Goodfella's falls flat - 26 Feb 2011
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=218076
..The number of featured space promotions rose 9.6% year-on-year [ Assosia 52w/e November 2010], with the average saving up from £1...
Retail Prices: Top grocery brands offering greater savings to shoppers - 12 Feb 2011
http://www.assosia.com/insight/articles-201102.aspx
...as this have become increasingly prevalent over the past month, according to Assosia MD Kay Staniland. "While x-for-y deals can...
Brand Promos make way for retailers' seasonal lines - 15 Jan 2011
http://www.assosia.com/insight/article-20110115.aspx
...fewer deals over the past four weeks compared with the previous month [ Assosia 4w/e 9 January 2011]. Despite December being a big...
BBC:
A defensive supermarket price war? 6 May 2010
http://www.assosia.com/insight/article-20100506.aspx
... Kay Staniland, of retail researchers Assosia, argues that supermarkets need to be seen to be competing on price for a feelgood factor for their customers, even though people do not change supermarkets very often ...